شناسایی و رتبه‌بندی عوامل تاثیرگذار بر توسعه صنعت مبلمان آماده نصب در ایران

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناس ارشد مهندسی صنایع چوب و کاغذ، گروه مهندسی صنایع چوب، دانشگاه تربیت دبیر شهید رجایی، تهران

2 دانشیار، گروه مهندسی صنایع چوب، دانشگاه تربیت دبیر شهید رجایی، تهران

3 دکتری، علوم و تکنولوژی چوب، دبیر اتحادیه تولیدکنندگان و صادرکنندگان مبلمان ایران، تهران

4 دانشجوی دکتری، گروه علوم و صنایع چوب و کاغذ، دانشکده منابع طبیعی، دانشگاه تهران، کرج، ایران

چکیده

صنعت مبلمان آماده نصب تا‌کنون، به گونه‌ای که در سطح دنیا مطرح است، مورد توجه دست اندرکاران و سرمایه‌گذاران صنعت مبلمان کشور قرار نگرفته است. در حالی‌که با رشد و توسعه این صنعت می‌توان به مزیت‌های فراوان رقابتی دست یافت. با عنایت به این مسئله، هدف از این تحقیق، معرفی بازار بالقوه صنعت مبلمان پیش‌ساخته و همچنین تعیین و رتبه‌بندی شاخص‌های مؤثر بر توسعه این صنعت در کشور می‌باشد. برای این منظور پس از بررسی‌ها و مطالعات اولیه و مصاحبه با تنی چند از صاحبان صنایع مبلمان و کارشناسان مرتبط، 42 شاخص کلیدی شناسایی و در 5 گروه کلی اقتصادی، مدیریتی، بازاریابی و فروش، فنی- تکنولوژیک و زیربنایی تقسیم شدند. سپس سلسله مراتب این شاخص‌ها طرح و درجه اهمیت هر یک از آنها طبق اصول فرایند تحلیل سلسله مراتبی توسط نرم‌افزار اکسپرت چویس تعیین گردید. نتایج نشان می‌دهد شاخص‌های مدیریتی و بازاریابی و فروش در سطح اصلی و همچنین زیرشاخص‌های نوآوری در بازاریابی، نوآوری در طراحی، مدیریت عملیات، مدیریت لجستیک، نوآوری در مواد اولیه و ارتقاء محصول در سطوح بعدی سلسله مراتب، به‌ترتیب دارای بالاترین اولویت‌ها برای توسعه صنعت مبلمان پیش‌ساخته در کشور محسوب می‌شوند.

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