Carvalho, Vacas de L., Azar, S. L., & Machado, J. C. 2020. Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects. Journal of Marketing Management, 2(11): 1–28.
 Tawakoli, A. Kafashpour, A. Niko, H. 2016. Investigating the effect of perceived service quality on customer loyalty through the company's mental image and customer satisfaction, taking into account the moderating role of switching costs (case of: Sina Bank branches in Mashhad). Strategic Management Research, 23(26): 10-32. (In Persian)
 Moretta Tartaglione, A., Cavacece, Y., Russo, G., & Granata, G. 2019. A systematic mapping study on customer loyalty and brand management. Administrative Sciences, 9(1): 8-16.
 Raza, A., Saeed, A., Iqbal, M. K., Saeed, U., Sadiq, I., and Faraz, N. A. 2020. Linking corporate social responsibility to customer loyalty through co-creation and customer company identification: Exploring sequential mediation mechanism. Sustainability, 12(6): 2525-2536.
 Mirhoseini Taba zavareh S. M. Ghofrani M. Masoumi A. 2022. The study of Effective Factors on Selecting Finish Type and Collor Spectrum and Finishing Method in the Industry of Home Furniture (Case Study: Tehran Province). Iranian Journal of Wood and Paper Industries, 13(2): 147-160. (In Persian)
 Mohammadi, E. and Rezaei, Z. 2014. Investigating the relationship between customer relationship management with relationship quality and customer lifetime value in the hotel industry (case of: Ilam city). Journal of Tourism Planning and Development, 4(15): 14-32. (In Persian)
 Mirfakhredini, S. H. and Shabani, A. 2015. Customer participation in new product development. Two scientific-research quarterly of commercial management studies, 8(16): 1-18. (In Persian)
 Machado, J. C., Vacas-de-Carvalho, L., Azar, S. L., André, A. R., and dos Santos, B. P. 2019. Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love. Journal of Business Research, 96(3): 376-385.
 Mirjafari S. E. Mozaffari M. M. Abedi H. Askari F. 2022. Provide a strategic marketing model in the furniture industry based on explloratory mixed research plan. Iranian Journal of Wood and Paper Industries, 13(2): 171-186. (In Persian)
 Rahim Nia, F. Haddadian, A. Droger, I. 2015. The effect of brand love on purchase intention through brand loyalty. The 7th International Conference on Management and Accounting and the 4th International Conference on Entrepreneurship and Open Innovations, Tehran, Mehr Eshraq Conferences Company. (In Persian)
 Clemenz, J., Brettel, M., & Moeller, T. 2012. How the personality of a brand impacts the perception of different dimensions of quality. Journal of Brand Management, 20(1), 52–64.
 Chaudhuri, A., & Holbrook, M. B. 2001. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93.
 Ramaseshan, B., & Stein, A. 2014. Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships. Journal of Brand Management, 21(7–8), 664–683.
 Lieven, T., Grohmann, B., Herrmann, A., Landwehr, J. R., & van Tilburg, M. 2015. The effect of brand design on brand gender perceptions and brand preference. European Journal of Marketing, 49 (1–2), 146–169.
 Langner, T., Bruns, D., Fischer, A., & Rossiter, J. R. 2016. Falling in love with brands: A dynamic analysis of trajectories of brand love. Marketing Letters, 27(1), 15–26.
 Thomson, M., MacInnis, D. J., & Park, W. C. 2005. The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77–91.
 Huber, F., Meyer, F., & Schmid, D. A. 2015. Brand love in progress – The interdependence of brand love antecedents in consideration of relationship duration. Journal of Product & Brand Management, 24(6), 567–579.
 Rossiter, J. R. 2012. A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. Marketing Letters, 23(3), 905–916.
 Lemy, D., Goh, E., and Ferry, J. 2019. Moving out of the silo: How service quality innovations can develop customer loyalty in Indonesia’s hotels. Journal of Vacation Marketing, 25(4), 462-479.
 Bairrada, C. M., Coelho, F., & Coelho, A. 2018. Antecedents and outcomes of brand love: Utilitarian and symbolic brand qualities. European Journal of Marketing, 52(3/4), 656–682.
 Raj, M. P. M., & Roy, S. 2015. Impact of brand image on consumer decision-making: A study on high-technology products. Global Business Review, 16(3), 463–477.
 Subrahmanyam, A. (2017. Relationship between service quality, satisfaction, motivation and loyalty: A multi-dimensional perspective. Quality Assurance in Education, 25(2), 171–188.
 Nikhashemi, S. R., Valaei, N., & Tarofder, A. K. 2017. Does brand personality and perceived product quality play a major role in mobile phone consumers’ switching behaviour? Global Business Review, 18(3), S108–S127.
 Pappu, R., Quester, P. G., & Cooksey, R. W. 2005. Consumer-based brand equity: Improving the measurement – Empirical evidence. Journal of Product & Brand Management, 14(3), 143–154.
 Beikzadeh, J., Yavari, A. Farkhi, S. 2015. Investigating the effect of brand love, brand personality and consumer loyalty to the green brand on word-of-mouth advertising. World Conference on Management, Economics, Accounting and Human Sciences at the beginning of the third millennium. May 30, Shiraz. (In Persian)
 Haghighi Nasab, M. Roghnian Qazvini, P. Iranpour, M. 2013. The effect of gender and brand uniqueness on loyalty to luxury brands among Tehrani citizens. Master's thesis, Faculty of Social and Economic Sciences, Al-Zahra University. (In Persian)
 Amini, M. T. Sohrabi, Sh. 2012. Investigating the effect of gender on customer loyalty using relational marketing approach. Development and Transformation Management, 2(4): 14-31. (In Persian)
 Zhang, S., Yao-Ping Peng, M., Peng, Y. 2020. Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand, Front Psychol. 11(231): 1-11.
 Ahn, J. J., Choi, E. K. C., and Joung, H. W. 2019. Building Brand Loyalty through a Facebook Fan Page in the Hotel Industry: Exploring the Moderating Role of Gender. Culinary Science & Hospitality Research, 25(9): 23-37.
 Haghshenas G.M. L. 2017. Investigating the impact of perceived quality, perceived risk and customer trust on customer loyalty of Sarmad Insurance Company, Gilan Province, 4th International Conference on Management and Humanities Research in Iran, Tehran, Modbar Management Research Institute. (In Persian)
 Alavi, S. M. Najafi Siahroudi, M. 2013. Investigating the role of brand loyalty in the relationship between brand love and brand fandom (case of: Anzali sailor sports brand). Applied Research in Sports Management, 3(1): 23-36. (In Persian)
 Taherpour Kalantari, H. Salehi, M. 2018. Factors affecting brand loyalty based on the CBBE model in the men's clothing industry (ETMINAN brand), the 5th International Research Conference on Management, Economics and Development, Tbilisi – Georgia. (In Persian)