Determining the effective indices on export development of Iran’s office furniture thereby analytical hierarchy process (AHP)

Document Type : Research Paper

Authors

Abstract

Furniture industry is one of the most important employment and wealth productive industries, and also one major category in developing countries. This study aimed on determining the effective indices on export development of office furniture throughout the analytical hierarchy process (AHP) and also by group decision. For this, imports and exports of office furniture were determined through visiting the custom office of Islamic Republic of Iran. By then, after initial studies, furniture industry and relevant experts were interviewed to recognize the effective indices on export development, and specified indices were categorized on six main groups and forty-eight sub-index. After receiving the comments of experts, degree of importance of indices and sub-indices determined thereby Expert Choice software. Results showed that raw material and product has been chosen among the major indices. Among the 48 influential sub-indices also product designing, guaranty and costumer services, quality control, custom tariffs, and strategic marketing had highest value-weighted priorities in export development of office furniture, respectively. Regarding to government’s policies and decisions in wood raw materials extent, monetary and banking system and marketing infrastructures, to maintain the productivity competitiveness of Iran’s furniture industry in first step, and to achieve to the export markets in second step, full cooperation of government with furniture industry is necessary provision for participating of this industry in global markets.

Keywords

References

[1]     Home & Office Furniture Exporters Union news bulletins. 2009. Special export-eighteenth International Exhibition Hall Furniture, 25 Pp. (In Persian).
[2]     Arian, A. and Koushki Zamani, M., 2007. The wood products industry in Iran. Forest Products Journal, 57(3): 6-13.
[3]     Zolghadr, M., 2009. Orientation exporting wooden artifacts and furniture. The secondary book of the database Wood, paper and furniture. Wood and Paper Industry Iranian Publications, Pp.120
[4]     Han, X., wen, y., and shashi, k., 2009. The global competitiveness of the Chinese wooden furniture industry. Journal of Forest Policy and Economics, 11:561-569.
[5]     Rob, D., Xie, B., and Arthanari, D., 2008. Supply chain and operations practice and performance in Chinese furniture manufacturing. International Journal of Production Economics, 112(2):683-699.
[6]     Ice Kualalampur., 2008. General Overview of the Wood Industry in Malaysia, http://www. ice.it /paesi/asia/Malaysia/Woodworking.pdf.
[7]     Tajdini. A., Rabee. D., Latibari. A. and Poormosa. SH., 2011. Study of Parameters affecting on exports of wooden furniture. Journal of Forest and Wood Products, 6(2):71-87. (In Persian).
[8]     Mohebi, N., 2010. Determining of effective criteria on sustainable development of Iran furniture industry and suggestion of proper solutions, M. SC. Thesis, Faculty of wood and paper, Tehran University, 45 pages. (In Persian).
[9]     Saaty, T., 2000. Decision making for leaders, RWS Publications, Pittsburgh, USA، 478 p.
[10]  Moradi kia. S., 2007. Introduce some design software in the furniture and kitchen cabinet industry, In: The first scientific and practical conference "Development of Furniture Industry in Iran, Senoobar Publishing, 141 p. (In Persian).
[11]  Masoori, Sh., And Tehran Seresht.V., 2010. An overview of the necessary furniture designers association. Journal of Forest and Wood Products, 51:88. (In Persian).
[12]  Ratnasingam, J. and Loras, F., 2004. The Sustainability of the Asian wooden furniture industry. Holz als Roh und Werkstoff, 61:233–237.
[13]  Gazo, R., 2005. A review of competitive strategies of furniture manufacturers. Forest Product Journal, 55(10): 66-73.
[14]  Forker, L., Shawnee, K., Cornelia, L., and Droge, M., 1996. The contribution of quality to business performance. International Journal of Operations and Production Management, 16(8): 44 – 62.
[15]  Maya, V., and Carpenter, C., 1992. Total Quality Management in the Furniture Industry, Annual Quality Congress, Nashville TN 46(0): 570-576.
[16]  Fatolahzadeh, A., 2003. Situation Iran's foreign trade in furniture, M. SC. thesis. Faculty of Management, Tehran University, 80-90 p. (In Persian).
[17]  Zolghadr, M., 2007. Review of Iran's trade in wood and the possibility of wood products exports to the Persian Gulf Arab states. Iranian Journal of Wood and Paper Industries, 28: 98-99. (In Persian).
[18]  Rousta, A., Venoos, D., and Ebrahimi, A., 2007. Marketing Management, Tehran, Samt Publishing, 420 p. (In Persian).
[19]  Amiri, H., 2008. Status of furniture and wood industry in Iran. Furniture and Wood Industries Magazine, 18: 24-26. (In Persian).
[20]  Veysi, H., Abolhasani, Z., and Roknodini, S., 2007. Marketing strategies to Targeting produce in the furniture industry, In: The first scientific and practical conference" Development of Furniture Industry in Iran, Senoobar Publishing, 151 p. (In Persian).
[21]  Ratnasingam, J., 2005. The Asian furniture industry: the reality behind the statistics. Holz als Roh und Werkstoff, 63: 64–67.
[22]  Mesdag, M.V., 2000. Culture-sensitive adaptation or global standardization – the duration-of-usage hypothesis. International Marketing Review, 17 (1): 74 – 84.
[23]  Gonchalves, J., Ricardo, P., Maló,V., and Hugo ,Adolfo., 2003. Improving competitiveness through smart furniture manufacturing in extended environments, In: CE 2003 - 10th ISPE International Conference on Concurrent Engineering: Research and Applications, 26-30 Jul 2003, Madeira, Portugal, pp.120.
[24]  Ziaie, M., 2010. Global furniture market at a glance: Major players, strategic trends, challenges and opportunities. Journal of Wood and Paper Industries, 48: 48-54. (In Persian).
Iranian Journal of Wood and Paper Industries
Volume 5, Issue 2 - Serial Number 2
November 2014
Pages 107-118

Files

Share

How to cite

Statistics